PropertyExpected typeDescription
additionalTypefrom ThingText, URLAn additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax.
aggregateRatingfrom ServiceAggregateRatingThe overall rating, based on a collection of reviews or ratings, of the item.
alternateNamefrom ThingTextAn alias for the item.
areafrom BroadcastServicePlaceThe area within which users can expect to reach the broadcast service.
areaServedfrom ServiceAdministrativeArea, GeoShape, Place, TextThe geographic area where a service or offered item is provided.
audiencefrom ServiceAudienceAn intended audience, i.e.
availableChannelfrom ServiceServiceChannelA means of accessing the service (e.g.
awardfrom ServiceTextAn award won by or for this item.
brandfrom ServiceBrand, OrganizationThe brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.
broadcastAffiliateOffrom BroadcastServiceOrganizationThe media network(s) whose content is broadcast on this station.
broadcastDisplayNamefrom BroadcastServiceTextThe name displayed in the channel guide.
broadcastFrequencyfrom BroadcastServiceBroadcastFrequencySpecification, TextThe frequency used for over-the-air broadcasts.
broadcastTimezonefrom BroadcastServiceTextThe timezone in ISO 8601 format for which the service bases its broadcasts.
broadcasterfrom BroadcastServiceOrganizationThe organization owning or operating the broadcast service.
brokerfrom ServiceOrganization, PersonAn entity that arranges for an exchange between a buyer and a seller.
callSignfrom BroadcastServiceTextA callsign, as used in broadcasting and radio communications to identify people, radio and TV stations, or vehicles.
categoryfrom ServiceCategoryCode, PhysicalActivityCategory, Text, Thing, URLA category for the item.
descriptionfrom ThingText, TextObjectA description of the item.
disambiguatingDescriptionfrom ThingTextA sub property of description.
hasBroadcastChannelfrom BroadcastServiceBroadcastChannelA broadcast channel of a broadcast service.
hasCertificationfrom ServiceCertificationCertification information about a product, organization, service, place, or person.
hasOfferCatalogfrom ServiceOfferCatalogIndicates an OfferCatalog listing for this Organization, Person, or Service.
hoursAvailablefrom ServiceOpeningHoursSpecificationThe hours during which this service or contact is available.
identifierfrom ThingPropertyValue, Text, URLThe identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc.
imagefrom ThingImageObject, URLAn image of the item.
inLanguagefrom BroadcastServiceLanguage, TextThe language of the content or performance or used in an action.
isRelatedTofrom ServiceProduct, ServiceA pointer to another, somehow related product (or multiple products).
isSimilarTofrom ServiceProduct, ServiceA pointer to another, functionally similar product (or multiple products).
logofrom ServiceImageObject, URLAn associated logo.
mainEntityOfPagefrom ThingCreativeWork, URLIndicates a page (or other CreativeWork) for which this thing is the main entity being described.
namefrom ThingTextThe name of the item.
offersfrom ServiceDemand, OfferAn offer to provide this item—for example, an offer to sell a product, rent the DVD of a movie, perform a service, or give away tickets to an event.
ownerfrom ThingOrganization, PersonA person or organization who owns this Thing.
parentServicefrom BroadcastServiceBroadcastServiceA broadcast service to which the broadcast service may belong to such as regional variations of a national channel.
potentialActionfrom ThingActionIndicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
producesfrom ServiceThingThe tangible thing generated by the service, e.g.
providerfrom ServiceOrganization, PersonThe service provider, service operator, or service performer; the goods producer.
providerMobilityfrom ServiceTextIndicates the mobility of a provided service (e.g.
reviewfrom ServiceReviewA review of the item.
sameAsfrom ThingURLURL of a reference Web page that unambiguously indicates the item's identity.
serviceAreafrom ServiceAdministrativeArea, GeoShape, PlaceThe geographic area where the service is provided.
serviceAudiencefrom ServiceAudienceThe audience eligible for this service.
serviceOutputfrom ServiceThingThe tangible thing generated by the service, e.g.
serviceTypefrom ServiceGovernmentBenefitsType, TextThe type of service being offered, e.g.
sloganfrom ServiceTextA slogan or motto associated with the item.
subjectOffrom ThingCreativeWork, EventA CreativeWork or Event about this Thing.
termsOfServicefrom ServiceText, URLHuman-readable terms of service documentation.
urlfrom ThingURLURL of the item.
videoFormatfrom BroadcastServiceTextThe type of screening or video broadcast used (e.g.